Logo Contest Brief
Yahoo! will launch a new logo next month. We decided to throw the challenge out to our design community to create a new logo for Yahoo!. Designs can be serious, satirical or humorous. All ideas welcome!
Background: After 17 years, the veteran Internet brand has decided it needs a new logo. Today Kathy Savitt, the Chief Marketing Officer for Yahoo!, announced that Yahoo! would be showing a new logo every day until the official unveiling of the logo in September.
"Over the past year [since new CEO Marissa Mayer took joined the company], there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too."
"The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences."
"We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. "
Create a logo that reflect's Yahoo's "spirit of innovation" but incorporates Yahoo!'s "fun and vibrant character".
Yahoo!'s customers, employees and partners.
Look And Feel
Bold, Playful, Modern, Colorful, Personable, Feminine, Economical
Original Design Brief